Property Agency “VHN”
Task: A new real estate site has been opened, you need to attract the maximum number of new target users to the site, at the minimum price per click.What was done:
1) The full semantic core was collected using the Key Collector, requests from competitors sites were scattered using the Serpstat.2) Keywords were divided into groups by:
- Number of rooms (one / two / three - room).the districts of the city.Rooms, apartments, private houses
Property sale / purchase / rental.3) A portrait of the target user was identified on the basis of the statistics of the site, with the help of it were exposed adjustments of rates by age, time of day and gender for each category of service (Rental prefer to younger 20-27 years, purchase of property from 35+).There are also special rates for the cities.4) Context media advertising is created to increase the loyalty to the brand and the wide range of new users (Gmail and banner advertising on websites).5) It has been analyzed that most concerns our target users and on this basis were written advertisements that closed needs, solved problems and were close to our users.The result:
Increase traffic to the site by 70%.- Traffic to the site - 42 thousand users per month.The average price per click is 0.54 UAH.- A 64% increase in the number of queries on the site for further consultation.#contextlog #contextadvertising #AdWords #AdWords #ppc
1) The full semantic core was collected using the Key Collector, requests from competitors sites were scattered using the Serpstat.2) Keywords were divided into groups by:
- Number of rooms (one / two / three - room).the districts of the city.Rooms, apartments, private houses
Property sale / purchase / rental.3) A portrait of the target user was identified on the basis of the statistics of the site, with the help of it were exposed adjustments of rates by age, time of day and gender for each category of service (Rental prefer to younger 20-27 years, purchase of property from 35+).There are also special rates for the cities.4) Context media advertising is created to increase the loyalty to the brand and the wide range of new users (Gmail and banner advertising on websites).5) It has been analyzed that most concerns our target users and on this basis were written advertisements that closed needs, solved problems and were close to our users.The result:
Increase traffic to the site by 70%.- Traffic to the site - 42 thousand users per month.The average price per click is 0.54 UAH.- A 64% increase in the number of queries on the site for further consultation.#contextlog #contextadvertising #AdWords #AdWords #ppc
Kharkiv 
Available for hire