AI-Generated Product Launch Video

Created an AI-generated product launch video for Prepply, an AI desktop app designed to help people prepare for interviews, presentations, pitches, and other high-pressure conversations.

The goal of this project was to present the product in a way that felt stronger and more emotionally engaging than a standard feature-based promo. Instead of relying only on interface shots, the video was built to communicate the real context behind the product: pressure, preparation, clarity, and confidence before important moments.

My work included concept development, visual direction, story structure, AI-based content generation, and final editing. The result was a launch-ready promotional video that helped present the product with more impact across digital channels.

Project scope:
- Creative direction
- Story-led concept development
- AI-generated visual content
- Product-focused promotional editing
- Final launch video production

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