AI-Generated UGC Skincare Content | SPF Campaign

I created a native UGC-style campaign for a skincare product, focused on building trust and authenticity through natural-looking content.

Instead of direct advertising, the concept is based on a personal recommendation format — showing how the product fits into a daily skincare routine.

Using AI tools, I developed realistic photo and video content featuring a digital model, designed to feel organic and relatable for social media platforms.

The visual direction focuses on soft natural lighting, minimal styling and close-up skincare moments to create a clean and believable aesthetic.

This project highlights how AI-generated UGC content can replicate real user behavior and seamlessly integrate into modern social media environments.