AI-Powered Creative Direction for Brand “Problemes”

This project showcases a series of realistic photo and video creatives created for the launch of a new collection by the fashion brand Problemes.

I was responsible for the full creative direction — defining the concept, visual mood, styling approach, and overall aesthetic. The goal was to create bold, fashion-forward visuals with a strong sense of realism, attitude, and contemporary street culture.

The result is a cohesive set of visuals that feel authentic, modern, and highly adaptable across multiple digital platforms.