AI-Powered Shopping Ads Certification

AI-Powered Shopping Ads Certification - is an official certification that confirms knowledge and skills in using artificial intelligence (AI) for managing and optimizing shopping campaigns in Google Ads.

How Performance Max works — the main AI tool for product promotion
Optimization of the product feed (via Merchant Center)
Application of automatic bidding strategies
Setting goals and conversion tracking
Working with audience signals and creatives
Analysis of results and improving efficiency