Promotion for the AdWords store

was
The cost of the click is 1.99 UAH
The average CTR is 0.46%

the steel
- Reduce the average cost of the click to 1.72 UAH (in 1.15 times)
- Average CTR for search - 9.72%
- Average CTR for KMS - 0.45%
Reduce the percentage of lost searches. Networks 16%
- setting goals