alza.cz(Czech Republic)

Responsibilities

- Conducting the collection and clustering of the semantic core. - Developing Title, Description, H1, and other headings according to the hierarchy. - Performing a technical audit of the website: configuring and optimizing robots.txt and sitemap.xml files, adjusting pagination and canonical pages, managing site mirrors, analyzing duplicates, metadata, SEO-friendly URLs, and loading speed. - Writing technical tasks for the copywriter, checking and publishing content (articles, product descriptions, services, and categories). Also, creating technical specifications for copywriters. - Analyzing the website and competitors (evaluating positions, identifying errors, researching content and metadata). - Expanding the website structure, including adding new products, categories, articles, geolocation pages. - Working with Google Sheets (Excel): filtering, conditional formatting, using functions. - Using tools: Google Search Console, Screaming Frog, Google Ads Keyword Planner, Ultimate Keyword Hunter, Google Sheets (Excel), Google Docs (Word), PageSpeed, Google Analytics.