2D ANIMATION FOR THE BRAND ABAMAL

2D ANIMATION FOR THE BRAND ABAMAL

In this project, I was responsible for creating 2D animation for the promotional video of the brand ABAMAL. The work was a team effort (3 people). My role included the entire character animation process.

Main responsibilities:
- Character design: I created several unique and memorable characters for this project that aligned with the brand's identity and message.
- Storyboarding (team): We developed a detailed storyboard visualizing the plot and flow of the animation to effectively convey the brand's story.
- Animation: I brought the storyboard to life with smooth and dynamic 2D animation, paying special attention to character movements, timing, and overall visual appeal.
- Collaboration: We closely collaborated with the client to ensure that the animation matched their vision and brand requirements, making necessary adjustments based on feedback.

Tools used:
- Adobe After Effects
- Adobe Illustrator
- Procreate
- Procreate Dreams
- Other relevant tools

The final video successfully conveyed the essence of the brand ABAMAL, creating a compelling and visually appealing message for the target audience.