Task: animate the SPLASH brand logo and create a short animated intro that can be used as a video intro, social media header, and a branding element.
What was done: played with the key idea of the logo — water and the movement of a droplet. The lines of the droplet smoothly "draw" and come together into a complete sign, after which the text SPLASH gently fades in. The timing and easing were adjusted to make the movement look fluid and premium, without sharp transitions.
What was done: played with the key idea of the logo — water and the movement of a droplet. The lines of the droplet smoothly "draw" and come together into a complete sign, after which the text SPLASH gently fades in. The timing and easing were adjusted to make the movement look fluid and premium, without sharp transitions.