Revived the previously created logo for the sportswear brand Sports UA. Decomposed the symbol into individual elements and built an assembly animation: the figure of the athlete "assembles" from parts, the text portion smoothly appears, and the video concludes with a light flare that sweeps across the logo. The dynamics of the animation enhance the brand's main idea — movement, energy, and the pursuit of victory.
Tools: Adobe Illustrator (preparation and layering), Adobe After Effects (animation).
Tools: Adobe Illustrator (preparation and layering), Adobe After Effects (animation).