Animation of the RECRENTAL logo - winner of the competition

The logo animation is built on a visual association with the video recording process. The pulsation of the REC indicator emphasizes the moment of recording and creates a dynamic accent in the composition. The light signal in the logo is synchronized with the indicator on the camera, forming a cohesive perception and enhancing the connection with professional video equipment. The solution is executed in a restrained style with minimal animation, allowing for the readability of the logo and highlighting its character.