UpSell (logo, identity)
Logo Design
Logo and identity for a Ukrainian brand in the outsourcing sector. The main task is to create a visual image that reflects reliability, modernity, and openness to the global market.
What is at the core:
• a minimalist yet recognizable logo
• a color palette associated with technology and trust
• a flexible corporate identity system — from business cards to social media
The identity is created with consideration of:
• international positioning
• ease of implementation in digital and print
• adaptation for various platforms and media
The brand starts with the logo but is shaped through impressions. And it is the design that creates these impressions.
What is at the core:
• a minimalist yet recognizable logo
• a color palette associated with technology and trust
• a flexible corporate identity system — from business cards to social media
The identity is created with consideration of:
• international positioning
• ease of implementation in digital and print
• adaptation for various platforms and media
The brand starts with the logo but is shaped through impressions. And it is the design that creates these impressions.