ARASIK — a series of peanut pastes for children and adults.
Design addresses three main tasks:
1. Taste navigation — each type of pasta has its own color code (chocolate — dark brown, classic — beige, with coconut — green, with honey — blue). This makes the choice intuitive.
2. Illustrative characters — “living” nuts create a friendly atmosphere and make the brand closer to both children and adults.
3. Seriality and recognizability — a unified packaging style forms a line that is easy to recognize on the shelf.
A light background and minimal visual noise help focus attention on the product, while illustrations add lightness and humor.
This is a design that speaks the language of friendliness and simplicity.
1. Taste navigation — each type of pasta has its own color code (chocolate — dark brown, classic — beige, with coconut — green, with honey — blue). This makes the choice intuitive.
2. Illustrative characters — “living” nuts create a friendly atmosphere and make the brand closer to both children and adults.
3. Seriality and recognizability — a unified packaging style forms a line that is easy to recognize on the shelf.
A light background and minimal visual noise help focus attention on the product, while illustrations add lightness and humor.
This is a design that speaks the language of friendliness and simplicity.
Chernovtsy 
Available for hire