Created a high-load analytical platform for the arbitration team in the Nutra, Gambling, and Finance verticals, processing over 1 million events daily from sources like Facebook, TikTok, and Google Ads.
Integrated the platform with trackers (Voluum, Binom, Keitaro) and implemented Redis Pub/Sub for event processing in almost real-time, reducing data latency from 30+ minutes to less than 5 seconds.
Developed dynamic dashboards for tracking ROI, CTR, CR, and key performance indicators (KPI) of campaigns.
Also created multilingual, geo-targeted landing pages with A/B testing, achieving up to 27% conversion, and optimized mobile speed to 90+ points in Google PageSpeed.
Integrated the platform with trackers (Voluum, Binom, Keitaro) and implemented Redis Pub/Sub for event processing in almost real-time, reducing data latency from 30+ minutes to less than 5 seconds.
Developed dynamic dashboards for tracking ROI, CTR, CR, and key performance indicators (KPI) of campaigns.
Also created multilingual, geo-targeted landing pages with A/B testing, achieving up to 27% conversion, and optimized mobile speed to 90+ points in Google PageSpeed.