ASTERIA

Brand identity for the women's clothing brand ASTERIA
I developed the logo and visual concept for the ASTERIA brand — a women's clothing store that combines elegance, softness, and confidence. The logo — a stylized flower in a minimalist design — emphasizes femininity and natural beauty. The color palette is maintained in warm caramel-beige tones, which are associated with comfort, coziness, and style. The identity harmoniously fits various media — from packaging to digital communications, preserving the brand's recognizability and aesthetics.
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