Attracting clients through a Telegram chat-bot for a car dealership
Social Media Marketing (SMM) 700 USD
Attracting clients through a chatbot for a car dealership
- Advertising spend: 24,360 UAH per month
- Attracted: 120 visitors to the car dealership per month, 4 people each day.
- Cost per interested client: $3.2
The main feature of the project was to find a solvent audience that would not only interact with the publications but also leave a request on the website for a test drive or a commercial offer. Therefore, the marketing funnel must address this aspect.
What has been done: a marketing strategy for attracting clients for test drives and car purchases through the trade-in system (exchanging your car for a new one) has been created, advertising has been set up on Facebook and Instagram, and a chatbot has been created in Telegram that explains the terms of the promotion and warms up the audience without manager intervention.
- Advertising spend: 24,360 UAH per month
- Attracted: 120 visitors to the car dealership per month, 4 people each day.
- Cost per interested client: $3.2
The main feature of the project was to find a solvent audience that would not only interact with the publications but also leave a request on the website for a test drive or a commercial offer. Therefore, the marketing funnel must address this aspect.
What has been done: a marketing strategy for attracting clients for test drives and car purchases through the trade-in system (exchanging your car for a new one) has been created, advertising has been set up on Facebook and Instagram, and a chatbot has been created in Telegram that explains the terms of the promotion and warms up the audience without manager intervention.