Attracting streaming models on Tango.me

Client: modeling agency accompanying models on a streaming platform
Goal: increase the number of active models who not only register but also earn on the platform and stay for a long time
Budget: $715.63
Work period: 1 month

What was done:
- Analyzed the target audience (girls aged 18–28 looking for part-time work)
- Formed a hypothesis that device type affects engagement
- Launched advertising on Instagram (Stories and feed), dividing traffic into Android and iPhone
- Tested creatives, offers, placements
- Set up tracking of all stages: from registration to money withdrawal

Results:
- 350 inquiries at $2.04
- 80 registrations at $8.9
- 17 users withdrew their first money
- 8 girls regularly stream
- Android showed a more profitable CPA — $1.36, with the audience being more engaged
- Average CTR across campaigns was 1.37%
- Total reach — over 26,000 people

Conclusion:
The device hypothesis was confirmed: Android provided better quality traffic
The advertising brought not just traffic, but active users who started earning
The client's costs paid off through streamers generating income
The campaign is scalable and has already yielded a positive ROI