Attracting target clients for the service "Lip Augmentation"

Cosmetology clinic in Kyiv. Attract affluent clients for the service "Lip Augmentation". It was important to find those who value naturalness and a professional approach, rather than template "Instagram lips".

Solution:
Audience and competitor analysis: Identified the main fears of clients ("overdoing it", unnatural results) and the strengths of competitors.
Two-step strategy: Launched two campaigns that complemented each other:
Performance Max for maximum reach across all Google channels. Used precise audience signals (based on interests and competitor websites) to "teach" AI to find the right clients.
Search campaign for targeted work with commercial queries. Created ads that addressed client pain points, emphasizing safety and naturalness of the results.
Optimization: Set up automation through a script to identify non-target queries, ensuring the budget was spent only on relevant audiences. Regularly tested new headlines and descriptions to improve ad effectiveness.

Result:
The client received a stable and predictable flow of targeted applications. The campaign operates with high profitability, attracting exactly the audience that met the clinic's high standards. Successfully differentiated from competitors and highlighted the unique offering. Thanks to automation, optimization became more precise and faster from the second month of operation, with minimal manual work.