AUDIT RK (Stories from Google Ads)
Advertising is as essential to business as air, and Google Ads provides a unique opportunity to reach a hot audience - those who are currently searching for your product or service.
However, in practice, when you launch an ad, you see clicks, a depleted budget, but the phone is silent, and the cart is empty. Does this situation sound familiar? Most often, the problem lies not in "bad Google," but in a gap in the sales funnel.
The main issue is not even in the selection of keywords or the chosen campaign (although that is important too). The problem is in the misunderstanding of how the advertising cabinet works, how the algorithm reads intent, how it evaluates the quality of ads, and what data it needs for effective operation.
If you have set up "junk" conversions (for example, just clicks on buttons), you will indeed receive them. Google won't even blush with embarrassment for driving such traffic. The algorithm will think it is doing an excellent job by bringing in those you specifically asked for.
In my work, I use the following approach:
I do not engage in "general audits" for the sake of auditing. I set myself the task of finding specific "holes" where your money is leaking and provide a step-by-step plan, not only on how to close them but also on how to set up a working mechanism for effective sales.
What I work with (based on completed tasks):
1. Funnel diagnostics: I determine at which stage users are lost:
Search → Ads → Website → Application.
2. Technical audit: I check the correctness of goal settings and conversion tracking (an error here = algorithms working blindly).
3. Marketing audit (CRO): I analyze the relevance of keywords to ads, and ads to landing pages. I evaluate the offer, calls to action (CTA), trust blocks, and the ease of navigation on the website.
4. Traffic analysis: I filter out non-targeted queries and check the work with bidding strategies.
In real completed cases, I have identified and explained what specifically poses a threat to the budget and outlined clear steps for resolution. Clients are completely satisfied with the results (ratings 5/5).
I can check your funnel and analytics architecture.
Write to me, I do not work with templates; I will analyze and organize everything neatly.
#googleads #advertisingaudit #contextualadvertising #ppc #webanalytics #salesfunnel #conversionincrease #cro #ga4 #gtm #googleadsaudit #analytics
However, in practice, when you launch an ad, you see clicks, a depleted budget, but the phone is silent, and the cart is empty. Does this situation sound familiar? Most often, the problem lies not in "bad Google," but in a gap in the sales funnel.
The main issue is not even in the selection of keywords or the chosen campaign (although that is important too). The problem is in the misunderstanding of how the advertising cabinet works, how the algorithm reads intent, how it evaluates the quality of ads, and what data it needs for effective operation.
If you have set up "junk" conversions (for example, just clicks on buttons), you will indeed receive them. Google won't even blush with embarrassment for driving such traffic. The algorithm will think it is doing an excellent job by bringing in those you specifically asked for.
In my work, I use the following approach:
I do not engage in "general audits" for the sake of auditing. I set myself the task of finding specific "holes" where your money is leaking and provide a step-by-step plan, not only on how to close them but also on how to set up a working mechanism for effective sales.
What I work with (based on completed tasks):
1. Funnel diagnostics: I determine at which stage users are lost:
Search → Ads → Website → Application.
2. Technical audit: I check the correctness of goal settings and conversion tracking (an error here = algorithms working blindly).
3. Marketing audit (CRO): I analyze the relevance of keywords to ads, and ads to landing pages. I evaluate the offer, calls to action (CTA), trust blocks, and the ease of navigation on the website.
4. Traffic analysis: I filter out non-targeted queries and check the work with bidding strategies.
In real completed cases, I have identified and explained what specifically poses a threat to the budget and outlined clear steps for resolution. Clients are completely satisfied with the results (ratings 5/5).
I can check your funnel and analytics architecture.
Write to me, I do not work with templates; I will analyze and organize everything neatly.
#googleads #advertisingaudit #contextualadvertising #ppc #webanalytics #salesfunnel #conversionincrease #cro #ga4 #gtm #googleadsaudit #analytics
Odessa 
Available for hire
Offer work