Audit of the main website of the Scandinavia clinic chain

In the audit process, the following most important observations are made:
• Sitemap site map is placed on the old unsafe not main site mirror.• It is prohibited to index a section that contains commercial pages that may receive traffic from search engines.• Pages with the list of doctors of the clinic are not in the main navigation on the site.• A significant part of the pages contains canonical indicators on the non-main mirror of the site with unsafe protocol.The reason why important pages should fall out of the search engine index.• A mass of internal links with incorrect addresses to canonized pages have been detected.• The Site Map contains inaccurate information about the pages of the Site.• Nearly two hundred bit links.• Dozens of pages with titles double and more than a thousand with very short titles.• One descriptions for 2000 pages.• The second H1 is added on almost all pages of the site.• 900 images of large volume and 1300 without alternative text.• Very insufficient use of the micromark to form a description in the search results.
• Duplication of text content in similar services.