Audit of the website of the online football store

1. Domain recommendations
2. Technical duplicates of the site
2.1 Duplicate titles
5. Pagination pages
6. Breadcrumb output for pages
6. URL structure
7. Missing page titles and meta tags
8. Sequence of H on the page is broken
8.1 Sequence error
8.2 Correct sequence
9. Content optimization
9.1 Optimization of the Title meta tag
9.2 Optimization of the Description meta tag
9.3 Optimization of the H1 title
9.4 Optimization of H2-H3 titles
9.5 Optimization of images
9.6 Use of interlinking between resource pages
10. Site structure optimization
11. Optimization of page URLs
12. Layout optimization
12.1 Checking for layout errors
13. Optimization of social signals
14. Optimization of behavioral factors
15. Generation of Sitemap.xml
16. Optimization of the Robots.txt file
18. Analysis of page loading speed
20. AMP pages
19. Implementation of Schema.org microdata
19.1 Markup for breadcrumbs
19.2 Markup for contacts
19.3 Markup for blog articles
20. Markup for social networks
20.1 Open Graph
21. Content plan
22. CHECKLIST OF RECOMMENDATIONS