Audit of the website of the network of service centers GLAVCOMP

In the audit process, a number of observations are determined:
Great 404 page.An example worth the imitation.• In robots.txt, there is a directive slowing the search bot’s traffic.42,5 thousand pages contain 2 canonical indicators.And all correct!• Types of branded product pages that are not intended to be indexed by search engines.• The previous point found that the site loses half of semantic demand for a huge number of search queries.It is necessary to correct the semantics and structure of the site.• A few dozen pages with double titles and a couple of dozen with suspiciously short.• A few hundred pages with a duplicate descriptions.35 pages without H1.• The pages are found with small differences of products.The logical duplicate.• Full absence of micromark to make the description of the link in the search results.• Lack of micromark to make a link on social networks.• In 5 years of domain history, only 23 external links.Very little !• Almost complete lack of traffic with Google.• poor compatibility with mobile devices.