AURA — Design of an online store for organic cosmetics

AURA is a concept of a premium skincare brand, the philosophy of which is based on conscious beauty and natural ingredients. The main task was to create an interface that conveys a sense of calm, purity, and self-care.
My tasks:
• Development of a visual concept (UI) that reflects eco-friendliness and the luxury segment.
• Creation of a clean and intuitive structure for the landing page.
• Emphasis on typography and "air" to facilitate information perception.
Key decisions:
1. Aesthetics of minimalism: Use of a soft palette (nude & earthy tones) to create an emotional connection with natural compositions.
2. Focus on the product: Large high-quality images and minimalist product cards allow the user to concentrate on what is most important.
3. Clear path: The block "Your Simple Luminous Ritual" helps the client not just to purchase a product but to integrate it into their daily routine, increasing brand loyalty.