AURA — Light-Reactive Identity Card

AURA is a light-reactive identity card focused on perception, depth and material presence. The logo is blind-embossed into a dark surface and remains almost invisible until light reveals its form, turning the card into a tactile experience rather than a flat mark. Contact details stay sharp and readable at all times, while the brand lives in shadow and appears only through light. The project transforms a business card into an object that hides, reacts and reveals.

#minimalism #businesscard #GraphicDesign #Typography #identity