AURELIA — Luxury Jewelry Packaging

Project: Development of packaging for the premium jewelry brand AURELIA
Task:
Create a packaging line for three collections of jewelry with a unified visual code and a luxury segment feel.
Solution:
A concept of minimalist premium packaging was developed, focusing on tactility and the "unboxing experience."
A unified design was applied to each collection with variability in color and finish:
— CLASSIC: deep black with gold embossing
— ROSE: powdery pink with a matte texture and rose gold
— NOIR: dark graphite with a cool metallic accent
Design:
A book-style box with magnetic closure and a soft inner insert for the product was used.
Materials:
— soft-touch coating
— velvet inner lining
— metal elements and magnetic fastening
UX:
The main focus was on smooth opening and creating a "wow effect" when interacting with the packaging.
Result:
A universal packaging system was created, ready for scaling and production.