Auto Redemption “AvtoCash”

Research and analysis: I have conducted a comprehensive research and analysis of the existing AutoCash website, its target audience and competitors.This analysis allowed to identify the strengths and weaknesses of the site and to identify the possibilities for its improvement within the framework of the AutoCash brand.Conceptual designs and prototypes: Based on the research results, I created conceptual designs and prototypes taking into account the corporate style, the aesthetic preferences and the unique characteristics of the AutoCash brand.These designs served as the foundation for the visual direction of the website, the corresponding brand and attractive for the target audience.Visual Design Elements: My task included the development of a variety of visual elements, including logos, images and illustrations that match the style and shape of the AutoCash brand.These elements are aimed at increasing the overall visual attractiveness of the website and creating a comprehensive and harmonious visual experience for visitors.Page design and interface design: I worked on the visual layout of the web pages, paying attention to the choice of color schemes, typography, compositions and the location of the interface elements.Given the user experience, I strived to create intuitive navigation, clear information hierarchy, and an attractive pattern that effectively represents the AutoCash services.Adaptive design: I have also implemented an adaptive design approach, providing the perfect look and functionality of the website on a variety of devices, including computers, tablets and mobile phones.This allowed users to have a consistent and convenient interaction with the website regardless of the device they use.In general, my contribution to the project is aimed at the implementation of research-based improvements and the creation of a visually attractive and convenient website that effectively demonstrates the automotive services offered by the brand.