Autolombard Seif
In this project we have faced the problem of non-target applications with hydrogenation. We tried to correct this with additional information on the banner and in the text, also added information to the lead form, but only a small percentage decreased. Applications were expensive 200-300p (the experience of autolombards is always more expensive than advertising. A half of them were not targeted. We tried WhatsApp, Direct, conversions and leads, but stopped on simple traffic to the site, as conversions reached 300-500r, and with simple traffic 10-20% were converted into requests. This is also the way we solve the problem with non-purpose applications. The audience was placed broadly.