Automation and analytics of CRM with artificial intelligence

Managed the comprehensive implementation of an automated marketing and CRM system for a business providing urgent electrical services: from platform audit and sales funnel architecture to automation with Make.com, UTM attribution, and Looker Studio analytics. Reduced response time from 18 hours to less than 1 hour, reached 240 MQL leads, and ensured complete visibility of return on investment (ROI) from clicking on an ad to closing a deal.