Automation - data injection into fb pixel

Task:

The client needed to set up automatic event transmission of Purchase to Facebook Pixel. Previously, the advertising was optimized only based on data from the website, and Facebook did not "see" orders placed through Messenger. The goal of the integration is to transmit conversions from #ManyChat to Meta Pixel via Conversions API, so the system can learn from real sales and improve the effectiveness of targeted advertising.

Done:

- Automation built in #Make.com.
- Rules configured in #Manychat
- Stable daily transmission of "Purchase" events to Pixel ensured.

Services:

- ManyChat – trigger by the tag "order".
- Make.com – automation: webhooks, data processing, sending to Conversions API.
- Facebook Events Manager / Pixel – receiving events and using them for ad optimization.