Automation of the webinar funnel: from advertising to booking a call

Built a seamless webinar funnel where the lead goes from advertising to booking a call without any manual data transfer between services.

What has been done:
• Landing page and registration form (Systeme.io), lead magnet delivery on the thank you page (Gamma)
• Qualification questionnaire (Typeform): automatic lead assessment — hot / warm / low
• Email sequence of 7 emails (ActiveCampaign), branching based on behavior and lead level
• Make scenarios that connect all services: contact in CRM, event in Google Calendar, row in Google Sheets, tags and contact fields
• Call booking (Cal.com) via webhook, which immediately writes data to CRM and log
• "Respects the person" logic: does not ask to fill out the questionnaire twice, does not remind about the booking to someone who has already booked

Stack: Make, ActiveCampaign, Typeform, Cal.com, Systeme.io, Google Sheets, Google Calendar, Webhooks.

Attached is the complete architecture of the funnel and real screenshots of each step (scroll from top to bottom).

#automation #Make #ActiveCampaign #Typeform #CRM #integrations #funnel #nocode #lead_generation