Automation of website visitor engagement and lead warming

I have set up marketing automation that tracks the behavior of website visitors and automatically sends personalized email messages to increase conversion.

How the system works:
- tracking page visits on the website
- if a user viewed a page but did not proceed to checkout, the system automatically sends a personalized email after 1 hour
- if the visitor has already been on the order page or is an existing customer, messages are not sent
- the logic automatically determines the user's status and avoids unnecessary communications

Value for the business:
- automatic warming of "warm" leads
- relevant messages increase trust and loyalty
- optimization of the sales funnel
- identification of interested users