Autosalon – GDN, Remarketing

Topics: Car sales, Car consultancy
by GDN
The Vikon Robot:

1 .Configuration of account, GDN campaigns:
Audit subjects under the topic
- Subsetting sites for targeting in a separate group
Dividing audits into groups (for budget correction between groups)
- Scripts for budget control between groups
2ndImplementation of Remarketing:
Create a remarketing audience under different sections of the site
- Set up the remarketing campaigns under each car apart
ThreeSetting and setting strategies:
Set up the RK for the maximum target traffic on the site
Control of the sites (sites) of advertising display
4 .Set goals and auditories in Google Analytics.and 5.Set up the target tracking through GTM.Period of RK - June 2021.In the campaign, several events were used as a conversion, and the following:
Call (click on the phone number)
Application through the form
Communications through chat bots
Prices with prices on the car

During the RK, targeting for VIBER via GDN was set for a test period of 1 week.During this period, they found that from VEBER is a good traffic, and most importantly, the ladies, so it was a decision to increase the budget to this channel and pay more attention to him.