Automation of qualification and segmentation of leads

An automated lead qualification and segmentation system has been developed and implemented using Typeform, Make (Integromat), and ActiveCampaign. The workflow captures responses to forms, transforms key responses into a dynamic lead scoring model, and automatically directs contacts to segments with high, medium, or low value. Contacts are created or updated in ActiveCampaign and tagged for targeted marketing and further sales communication. This automation eliminates manual lead processing, speeds up response time, and allows teams to focus on high-value prospects.