The problem with which the customer arrived:
The advertising was launched from zero.
Geo: Ukraine
It was done:
The purpose of advertising is to receive applications and calls.
Accounts are created:
Google analytics
Google Advertising
Google is my business
The Google Tag Manager
The Google Search Console
Started Campaigns :
Search Advertising (brand and commercial requests)
- banner advertising (as a test of an additional channel to obtain conversions)
Discovery (Testing new formats of advertising)
Video campaign (seeking the audience on the YouTube platform)
Also a external service was introduced that provided the call-to-call button and call-tracking.
The results that they received:
from 1 January 2022 to 16 February 2022
Col-Tracking – 13
Submitted forms - 86
Request for calling - 29
Expensed budget – 19 506 UAH
The advertising was launched from zero.
Geo: Ukraine
It was done:
The purpose of advertising is to receive applications and calls.
Accounts are created:
Google analytics
Google Advertising
Google is my business
The Google Tag Manager
The Google Search Console
Started Campaigns :
Search Advertising (brand and commercial requests)
- banner advertising (as a test of an additional channel to obtain conversions)
Discovery (Testing new formats of advertising)
Video campaign (seeking the audience on the YouTube platform)
Also a external service was introduced that provided the call-to-call button and call-tracking.
The results that they received:
from 1 January 2022 to 16 February 2022
Col-Tracking – 13
Submitted forms - 86
Request for calling - 29
Expensed budget – 19 506 UAH