General market research (Kiev, Dnepr, Odessa, Kharkov) of service aggregators, comparison of existing business models of competitors, advantages and disadvantages on the local markets. PEST and PESTLE analysis.
Description of portraits of customers (guide and passenger). Segmentation of customers.
Definition of the weight of social, economic, technological and psychological factors of decision making.
Customer life cycle analysis (guide and passenger)
calculation of the mathematical model of the system
Strategy and tactics of a marketing company
Promotion of customer motivation / retention (guide and passenger)
Description of portraits of customers (guide and passenger). Segmentation of customers.
Definition of the weight of social, economic, technological and psychological factors of decision making.
Customer life cycle analysis (guide and passenger)
calculation of the mathematical model of the system
Strategy and tactics of a marketing company
Promotion of customer motivation / retention (guide and passenger)