Bands for Weight Loss and Bands for Potency
Theme: Weight Loss Bands - http://neoslim.ru/ and Potency Bands - http://tongkat.ru/
Languages: Russian
Region: Russia and Kazakhstan
Main task: Advertising setting for tongkat and neoslim bands
Solution method: We didn’t know what works better and will give a good result immediately, so we suggested to set Search + RSI + Retargeting
Conclusion: Retargeting is prohibited by the Yandex policy due to the intimacy of the niche, so it was rejected.RSI brought conversions, but they did not fit at the price.Therefore, the RSI cut the budget strongly and eventually rounded at very cheap rates.The main emphasis was on search campaigns on different regions and different devices.For Kazakhstan, the CPI was harder, so the price for the lead is cheaper, and the lead itself is less.As for Russia, the "gold housing" was the mobile traffic that brought the most conversions.This is the data for 5 months of advertising.Through simple mathematical operations, it can be calculated that 984 lids in 150 days ~ 6,56 lids per day.Of course, this is not a limit, but to improve the number of applications per day we needed a large marge of goods (to attract leads a little more expensive, respectively they will be more) or to use another source of leads at, about, the same prices.
Languages: Russian
Region: Russia and Kazakhstan
Main task: Advertising setting for tongkat and neoslim bands
Solution method: We didn’t know what works better and will give a good result immediately, so we suggested to set Search + RSI + Retargeting
Conclusion: Retargeting is prohibited by the Yandex policy due to the intimacy of the niche, so it was rejected.RSI brought conversions, but they did not fit at the price.Therefore, the RSI cut the budget strongly and eventually rounded at very cheap rates.The main emphasis was on search campaigns on different regions and different devices.For Kazakhstan, the CPI was harder, so the price for the lead is cheaper, and the lead itself is less.As for Russia, the "gold housing" was the mobile traffic that brought the most conversions.This is the data for 5 months of advertising.Through simple mathematical operations, it can be calculated that 984 lids in 150 days ~ 6,56 lids per day.Of course, this is not a limit, but to improve the number of applications per day we needed a large marge of goods (to attract leads a little more expensive, respectively they will be more) or to use another source of leads at, about, the same prices.