Advertising banner for an investment project of apartments in a mountain resort complex. The project is aimed at attracting investors for short-term rental properties in an ecologically clean region.
What was done in Figma:
Luxury banner concept development with emphasis on natural surroundings
Multi-layered composition creation with mountain complex background image
Typographic hierarchy development: minimalist headline + information block
Semi-transparent card design with glassmorphism effect for central content
Color palette selection and adjustment (gold accents, white text, dark green background)
Contrasting price accent creation using gold color
Typography: combination of thin elegant fonts for headlines and readable fonts for details
CTA button design with clear visual weight
Work with transparency and blur to create depth
Design Features:
Atmospheric architectural photography used as an emotional trigger
Minimalist approach focused on key information
Depth effect through multi-layering and blur
Prestigious visual language for investment product
Balance between aesthetics and functionality
What was done in Figma:
Luxury banner concept development with emphasis on natural surroundings
Multi-layered composition creation with mountain complex background image
Typographic hierarchy development: minimalist headline + information block
Semi-transparent card design with glassmorphism effect for central content
Color palette selection and adjustment (gold accents, white text, dark green background)
Contrasting price accent creation using gold color
Typography: combination of thin elegant fonts for headlines and readable fonts for details
CTA button design with clear visual weight
Work with transparency and blur to create depth
Design Features:
Atmospheric architectural photography used as an emotional trigger
Minimalist approach focused on key information
Depth effect through multi-layering and blur
Prestigious visual language for investment product
Balance between aesthetics and functionality