Dreams Bank

Dreams Bank is a mobile application created to help people achieve their dreams and financial goals. Users can create "dream boxes" where they save money, receive contributions from friends, or get cashback on purchases.
The app is integrated with leading marketplaces in Brazil, allowing for faster accumulation by shopping with cashback.

The Dreams Bank team has asked us to update the brand and create a new visual identity to attract a modern audience and emphasize the value of the service — helping to realize dreams.

During our research of the target audience, we found that this is a generation that thinks digitally, values simplicity, transparency, and honesty in finance. People do not want to see "banking language," fine print, or hidden terms — they are looking for a clear service that helps achieve specific goals.

We have formulated a brand concept that becomes a partner in achieving dreams. Its style is light, friendly, and inspiring, without unnecessary emotionality, but with an understanding of the real desires and needs of users.

Provided services:
1. Development of positioning strategy
2. Creation of visual identity

#branding #identity #positioning #marketing #digitalmarketing #strategy #branddesign