Fitness club banner

Task: create a visually appealing and conversion-oriented creative for stories, aimed at signing up for a trial workout.

Design solutions and implementation:
Stylistics and color palette: A modern range in shades of "Dusty Rose" and lavender has been chosen, creating an aesthetic, "clean" look that resonates with the target audience.

Typography: A minimalist grotesque (sans-serif) has been used. The combination of bold lettering for the headline and lighter lines adds a sense of premium quality and ease to the composition.