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Retargeting for mobile applications
Suppose, the buyer (may us call him Boris) is looking at the clock models in your app, but at the moment he is not ready to make a purchase. In the process of viewing the goods, we determine his customer interests, and when he leaves your app and opens another, Boris sees the advertising of his watch, as well as other relevant goods. It clicks on the banner and redirect directly to the product page in your application to complete the order.
Retargeting is a proven effective way to maintain user activity after the application is installed. If you can attract the attention of customers, they are more likely to return to the app and make purchases without any additional effort from your side.