Billboard "X-RAY"

Creation of an advertising billboard for a medical center focusing on radiology services.

The design is based on a clean composition, medical theme, and clear presentation of information. The visual center features a medical professional with an X-ray image, which immediately conveys the essence of the service and evokes trust. Turquoise accents emphasize associations with care, safety, and professionalism.

In developing the layout, special attention was paid to readability from a distance: large headlines, contrasting typography, concise structure, and a clear call to action. The design is adapted for outdoor advertising and effective perception by drivers and pedestrians.

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