Business plan "Online store for handicraft goods"
Portfolio, examples of work. Business plan.
Retail (E-commerce): online store for handicraft products.
Industry: retail, E-commerce
- Goal of the business plan: to create a profitable online store with a wide range of specialized hobby and handicraft products.
- Brief description: analysis of the target audience, selection of the platform, organization of warehouse storage, logistics, marketing strategy (SEO, SMM), calculation of E-commerce metrics (CAC, LTV).
- Practical result/Outcome: at the planning stage, it was decided to operate on a dropshipping model for 70% of the assortment, which allowed avoiding the freezing of 80% of working capital in inventory.
The demand forecasting model helped to purchase basic, high-margin products for the own warehouse and achieve profitability from the first month of operation.
Retail (E-commerce): online store for handicraft products.
Industry: retail, E-commerce
- Goal of the business plan: to create a profitable online store with a wide range of specialized hobby and handicraft products.
- Brief description: analysis of the target audience, selection of the platform, organization of warehouse storage, logistics, marketing strategy (SEO, SMM), calculation of E-commerce metrics (CAC, LTV).
- Practical result/Outcome: at the planning stage, it was decided to operate on a dropshipping model for 70% of the assortment, which allowed avoiding the freezing of 80% of working capital in inventory.
The demand forecasting model helped to purchase basic, high-margin products for the own warehouse and achieve profitability from the first month of operation.
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