Bookstore - Promotion of the Website

Comprehensive accompaniment of the project. The region of promotion is Ukraine.
The following set of work was carried out:
- Technical audit (double pages, validity errors, bited links, open external links, long site download, adaptation to mobile, ...)
- Creation of TZ for developers on technical improvements.
- Analysis of the internet shop niche (an analysis of competitors on site optimization, content, link profile)
Selection of the semantic core and distribution of it by groups
- Composition of the TZ copywriter to fill the site with content, according to the collected semantic core.
- Internal optimization (Writing and distribution of metadata on landing pages, posting articles, linking)
- Set up a link strategy (create ancor sheet and distribute for 4 months ahead)
- Work on increasing the link mass, the diversity of the link profile, crowd marketing.
On the applied screenshot you can observe the increase in the visibility of the site in the Google search system.