Boosting Search Rankings with Targeted SEO Adjustments

Key tasks completed:
- Reviewed and fixed indexing blocks that prevented new pages from appearing in search
- Rebuilt several page layouts so Google could better understand their purpose
- Consolidated thin sections into stronger pages to improve keyword coverage
- Adjusted heading structure (H1–H3) to make content easier for Google to interpret
- Added missing internal anchors to help Google discover deeper pages faster
- Identified underperforming queries and refreshed related content
- Monitored crawling behavior and adjusted settings to help Google recrawl important sections

Throughout this project, the website showed steady growth, reaching 43K impressions and 1.34K clicks with a noticeable improvement in CTR and overall visibility.