Boosting Visibility and Attracting New Clients for Life Dental
About the Project
Client: Life Dental s.r.o. — a modern dental clinic based in Senec, Slovakia.
Services: Therapeutic and aesthetic dentistry, dental implants, hygiene, cavity treatment, and root canal therapy.
Key Strengths:
Individual approach and advanced dental technologies.
Service in Slovak, Russian, Ukrainian and Polish.
High trust, patient-centric service with a strong reputation.
Target Audience:
Patients aged 25–65+, including families and older adults.
Local residents of Senec and surrounding areas, including Russian-speaking patients from Slovakia and Poland.
Client Goals:
Increase search visibility on Google and drive more organic and paid traffic.
Boost calls and online appointment bookings.
Strengthen the clinic's image as a trusted and professional provider.
Strategy & Implementation
1. SEO Strategy
Technical & On-Page Optimization:
Comprehensive audit and fixes: improved loading speed, optimized URLs, added alt tags and CTA buttons.
Full optimization of service pages, including FAQ sections and testimonials:
Vstupné vyšetrenie zubov
Preventívna prehliadka
Zubný kaz
Endodontické ošetrenie
Dentálna hygiena
Content Marketing:
Published a new blog post: First Visit to the Dentist
Upcoming articles planned on topics like dental implants and tartar prevention.
Local SEO:
Google My Business optimized and updated with 5 new posts.
Improved internal linking across the website for better crawling and indexing.
Analytics & Tracking:
Integrated Google Analytics and Google Search Console.
Ongoing keyword position tracking through the SEO Optima package.
2. Social Media Marketing (SMM)
Content & Performance:
Monthly content calendar created and implemented.
9 posts published, including brand-awareness and informative content.
Key results:
Account reach increased by 3,664%.
153 interactions and 6 new organic followers.
Next Steps:
Continuation of content strategy: 6 regular posts + 3 storytelling posts.
Launch of a targeted ad campaign.
3. Google Ads
Campaign Optimization:
Over 1,500 keywords analyzed; irrelevant queries removed and phrase match applied.
"Page view" removed as a false conversion — only real actions tracked: calls, forms, emails.
Ad content revised to comply with Google’s personalized ads policies (health & beauty) — all ads approved.
Performance Results:
+350% increase in calls: from 12 to 54 monthly calls.
Competitiveness:
Campaigns began participating in Google ad auctions starting April 14.
Strong presence in top positions and growing Win Rate (up to 20%).
Ongoing Support
Life Dental continues working under a set of packages:
SEO Optima Package (€500 + €100 for guest posts):
Keyword tracking and ongoing optimization.
Two new blog posts per month.
Optimization of new service pages.
SMM Basic Package (€350 + ad budget):
Account management, storytelling content, and paid campaigns.
Google Ads Maintenance (€150/month):
Ongoing keyword and bid optimization, A/B testing of creatives.
Conclusion
In just one month, Life Dental achieved measurable success:
Increased traffic from both organic and paid sources.
Boosted call volume and social engagement.
Launched optimized and effective ad campaigns.
Built a solid foundation with SEO and content strategies.
The clinic is confidently building its online presence and is now ready to scale visibility and lead generation even further.
Client: Life Dental s.r.o. — a modern dental clinic based in Senec, Slovakia.
Services: Therapeutic and aesthetic dentistry, dental implants, hygiene, cavity treatment, and root canal therapy.
Key Strengths:
Individual approach and advanced dental technologies.
Service in Slovak, Russian, Ukrainian and Polish.
High trust, patient-centric service with a strong reputation.
Target Audience:
Patients aged 25–65+, including families and older adults.
Local residents of Senec and surrounding areas, including Russian-speaking patients from Slovakia and Poland.
Client Goals:
Increase search visibility on Google and drive more organic and paid traffic.
Boost calls and online appointment bookings.
Strengthen the clinic's image as a trusted and professional provider.
Strategy & Implementation
1. SEO Strategy
Technical & On-Page Optimization:
Comprehensive audit and fixes: improved loading speed, optimized URLs, added alt tags and CTA buttons.
Full optimization of service pages, including FAQ sections and testimonials:
Vstupné vyšetrenie zubov
Preventívna prehliadka
Zubný kaz
Endodontické ošetrenie
Dentálna hygiena
Content Marketing:
Published a new blog post: First Visit to the Dentist
Upcoming articles planned on topics like dental implants and tartar prevention.
Local SEO:
Google My Business optimized and updated with 5 new posts.
Improved internal linking across the website for better crawling and indexing.
Analytics & Tracking:
Integrated Google Analytics and Google Search Console.
Ongoing keyword position tracking through the SEO Optima package.
2. Social Media Marketing (SMM)
Content & Performance:
Monthly content calendar created and implemented.
9 posts published, including brand-awareness and informative content.
Key results:
Account reach increased by 3,664%.
153 interactions and 6 new organic followers.
Next Steps:
Continuation of content strategy: 6 regular posts + 3 storytelling posts.
Launch of a targeted ad campaign.
3. Google Ads
Campaign Optimization:
Over 1,500 keywords analyzed; irrelevant queries removed and phrase match applied.
"Page view" removed as a false conversion — only real actions tracked: calls, forms, emails.
Ad content revised to comply with Google’s personalized ads policies (health & beauty) — all ads approved.
Performance Results:
+350% increase in calls: from 12 to 54 monthly calls.
Competitiveness:
Campaigns began participating in Google ad auctions starting April 14.
Strong presence in top positions and growing Win Rate (up to 20%).
Ongoing Support
Life Dental continues working under a set of packages:
SEO Optima Package (€500 + €100 for guest posts):
Keyword tracking and ongoing optimization.
Two new blog posts per month.
Optimization of new service pages.
SMM Basic Package (€350 + ad budget):
Account management, storytelling content, and paid campaigns.
Google Ads Maintenance (€150/month):
Ongoing keyword and bid optimization, A/B testing of creatives.
Conclusion
In just one month, Life Dental achieved measurable success:
Increased traffic from both organic and paid sources.
Boosted call volume and social engagement.
Launched optimized and effective ad campaigns.
Built a solid foundation with SEO and content strategies.
The clinic is confidently building its online presence and is now ready to scale visibility and lead generation even further.
Charlotte 
Available for hire