Brand book for the hookah store "Culture"
When I was approached with a request to create a brand for a hookah shop inspired by street art, I realized that this was a project where I could fully express my creativity. My goal was not just to create a visual style, but to convey the spirit of freedom, modernity, and taste that is inherent in hookah culture.
First of all, I conducted a competitor analysis and researched customer needs. I wanted to understand what exactly they were looking for in such a brand, what emotions they should feel, and which visual codes work in this field.
Among the created:
A logo that combines graphic elements of street art and refined minimalism. It became the foundation of the entire style.
Design of gift certificates that look modern and emphasize premium quality.
An encyclopedia of taste — a large catalog of 60+ pages, where every detail is thoughtfully designed. It is not just an informative part, but a true visual journey.
Design of plates and mouthpieces that harmoniously complement the brand image even in the details.
I also paid special attention to creating creative names for the sections of the brand book, so that each page not only informed but also told the brand's story. For example, I named the section about products "Culture of Taste," and about the visual style — "Art that Breathes Smoke."
For me, this project became a wonderful experience: it combined creativity, analysis, and a love for details. I am glad that I was able to create a brand that not only looks modern but also has its own soul.
First of all, I conducted a competitor analysis and researched customer needs. I wanted to understand what exactly they were looking for in such a brand, what emotions they should feel, and which visual codes work in this field.
Among the created:
A logo that combines graphic elements of street art and refined minimalism. It became the foundation of the entire style.
Design of gift certificates that look modern and emphasize premium quality.
An encyclopedia of taste — a large catalog of 60+ pages, where every detail is thoughtfully designed. It is not just an informative part, but a true visual journey.
Design of plates and mouthpieces that harmoniously complement the brand image even in the details.
I also paid special attention to creating creative names for the sections of the brand book, so that each page not only informed but also told the brand's story. For example, I named the section about products "Culture of Taste," and about the visual style — "Art that Breathes Smoke."
For me, this project became a wonderful experience: it combined creativity, analysis, and a love for details. I am glad that I was able to create a brand that not only looks modern but also has its own soul.
Kharkiv 
Available for hire