Brand identity and corporate style of the coffee shop-social club "Don Juan"

Concept: Design for a coffee club in the "premium" segment. Style: mysticism of Castaneda + Toltec ethnicity.

What has been done:
Logo: Image of a shaman, smoke, and coffee beans.
Fonts: Trajan Pro and Nuqun (effect of monumentality and "expensive" visual).
Print: Development and layout of the menu in accordance with the overall style.
Result: A complete corporate identity "turnkey" — from idea to menu layouts.