Brand style of Power Hub

Within the POWER HUB project, a complete cycle of brand visual strategy development was implemented:

Logo Development: creation of a unique graphic sign (a geometric battery with an integrated lightning symbol in negative space). Development of primary and simplified versions for different scales and surfaces.

Visual Identity: shaping the brand's character through a combination of technological minimalism and industrial aesthetics. Building a modular grid and defining rules for free space around key elements.

Corporate Style:

Color Strategy: Implementation of a High-Contrast system (deep anthracite and energetic yellow) using a metallic shade of Aluminium Light to emphasize premium quality.

Typography: Implementation of the Ukrainian font Onest as the main communication tool, ensuring clarity and a modern look.

Design of media and corporate attributes.

Brand Environment: designing a large-scale brand wall for interior and exhibition solutions.

Technical Design: Creation of functional elements — warranty seals-stickers and product labeling systems.

Verbal Identity: development of a series of slogans that adapt to various marketing needs of the brand — from emotional to purely functional.