Brand style of the grocery store chain "LAVKA24"

The new corporate style of the "LAVKA 24" network is based on the principles of modern minimalism and intelligent design, where the central element is a unique monogram logo. Its simple architecture conceals the full name of the brand, transforming the sign into a recognizable visual cipher.

The chosen palette of deep dark green and olive shades appeals to the naturalness and freshness of the products, creating a sense of stability and trust.

Thanks to clean typography and a thoughtful combination of colors, the style easily scales from the mobile app and price tag design to store facades and logistics branding. This creates a cohesive image of a modern network that operates in the rhythm of a big city, providing access to quality products 24/7.