Branding and packaging design for craft lemonade
Task:
Create a concept and packaging design for the craft lemonade Sunberry. It was necessary to convey a unique vibe: a combination of genuine grandmotherly care ("homemade taste, made with love") and the energy of the modern young generation that dreams and acts. The design had to stand out on the shelf among mass-market beverages due to its craft nature and emotional depth.
Solution:
Visual metaphor: The main element of the design became the division of the central illustration of the fruit in half. One part is done in a modern vector style with clear outlines (symbol of youth and drive), while the other is soft, shaded with colored pencils (symbol of warm memories, home, and grandmother's support).
Color palette: A warm cream background for the label was used (the color of craft paper or home coziness), creating a pleasant contrast with the juicy colors of the ingredients.
Typography: A combination of an accent font in a retro lettering style for the name "Sunberry" and concise modern fonts for technical information.
Emotional detail: The slogan "Crafted with love, just like at home" at the top of the can enhances trust in the product.
Result:
A conceptual and recognizable brand has been created that looks like a stylish accessory in the hands of a young person, while also evoking the warmest associations with childhood. The design successfully conveys the message: "You are not alone, you have support — drink and act."
Create a concept and packaging design for the craft lemonade Sunberry. It was necessary to convey a unique vibe: a combination of genuine grandmotherly care ("homemade taste, made with love") and the energy of the modern young generation that dreams and acts. The design had to stand out on the shelf among mass-market beverages due to its craft nature and emotional depth.
Solution:
Visual metaphor: The main element of the design became the division of the central illustration of the fruit in half. One part is done in a modern vector style with clear outlines (symbol of youth and drive), while the other is soft, shaded with colored pencils (symbol of warm memories, home, and grandmother's support).
Color palette: A warm cream background for the label was used (the color of craft paper or home coziness), creating a pleasant contrast with the juicy colors of the ingredients.
Typography: A combination of an accent font in a retro lettering style for the name "Sunberry" and concise modern fonts for technical information.
Emotional detail: The slogan "Crafted with love, just like at home" at the top of the can enhances trust in the product.
Result:
A conceptual and recognizable brand has been created that looks like a stylish accessory in the hands of a young person, while also evoking the warmest associations with childhood. The design successfully conveys the message: "You are not alone, you have support — drink and act."
Zaporizhzhia 
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